On the death of Elcon in 1938, leadership went to their nephew Norman Myer. On the death of Sidney Myer in 1934, leadership of the company fell to briefly to Lee Neil, who died a few months later, and thence to Elcon Myer. The company was then employing 5,300 people with medical and nursing aid for the staff, and rest homes for them at the seaside and in the Dandenong Ranges. By 1934, the public company had a paid-up capital of nearly £2,500,000.

Rocke and Company, house furnishers, were bought and transferred to the Bourke-street building. They paid with a Myer Card, that put the amount on their account, that was sent to customers monthly. It was then sent to Carlton Despatch and delivered to peoples homes. People phoned the department that sold what they wanted. A separate building in Queensberry Street, Melbourne, was put up in 1928, it was called Carlton Despatch, Myer had a large number of trucks that delivered items to the suburbs of Melbourne. In Adelaide, in 1925, the company Myer SA Stores Ltd acquired a controlling interest in Marshall's department store and its shares continued to be listed on the Adelaide Stock Exchange until Myer Emporium Ltd made a successful takeover bid in 1966. In 1925, Myer Emporium Ltd was listed on the Melbourne Stock Exchange and the new building on the Lonsdale Street frontage was begun. The Myer Emporium grew with the purchase of the old established businesses of Robertson & Moffat and Stephens & Sons. Myer expanded to Lonsdale Street in the 1920s. In 1918, the Doveton woollen mills at Ballarat were purchased, and in 1921 a new building fronting Post Office Place was added at Melbourne and in the following years Myer purchased adjoining properties, eventually building a store known as the Myer Emporium. From this base, Myer built Australia's largest chain of department stores, and the only chain with stores in all Australian states. In 1911, Myer purchased the business of Wright and Neil, Drapers, in Bourke Street, Melbourne, near the General Post Office, and a new building was completed and opened in 1914. After prospering, they opened a second store in Bendigo in 1908. They opened the first Myer store in Bendigo in 1900. The Myer retail group was started by Sidney Myer, who migrated from Russia to Melbourne in 1899 after the height of Victoria's gold rush, with very little money and little knowledge of English to join his elder brother, Elcon Myer (1875–1938), who had left Russia two years earlier. 2.2 Myer store card and branded credit cards.1.5 Proposed merger with David Jones Limited.1.2 Target, Grace Bros and merger with GJ Coles.The department store also engages a number of other personalities, including Rachael Finch, as 'fashion ambassadors'.Īustralian model, and Miss Universe 2004, Jennifer Hawkins was the long-serving 'face of Myer' for 12 years, until her departure from the role in 2018.

In 2019, Myer engaged Australian actress Asher Keddie as the brand's 'Style Ambassador', and Western Australian Indigenous model Sarsha Chisholm as the brand's 'Youth Ambassador'. Myer's current brand ambassadors are Elyse Knowles, who was signed in 2018, and Kris Smith. Myer has long been Australia's largest department store by revenue and store count.

Myer's primary department store rival is David Jones. Myer retails a broad range of products across women's, men's, and children's clothing, footwear and accessories cosmetics and fragrance homewares electrical connected home furniture toys books and stationery food and confectionery and travel goods. It trades in all Australian states and one of Australia's two self-governing territories. Myer (stylised MYER) is an Australian mid-range to upscale department store chain. Built in 1934, Myer successfully applied to demolish Lonsdale House in 2009 to widen Caledonian Lane for delivery trucks despite the buildings being in a City of Melbourne Heritage Overlay, retaining just the facades of two Victorian buildings. Myer Lonsdale Street, including Lonsdale House (former head office building until 1980s & again between 20).

Myer ride pinbox