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History: Losing ZhingīyteDance is a legendary company, and its founder Zhing Yiming is legendary as well.īyteDance was founded 15 months after Zhing watched, “The Social Network.” He was deeply moved by the story of Facebook. How has TikTok managed to do so well in the past year post-Zhing? It’s been a combination of 5 key factors.īut before we get there, let’s start with a quick history catch up. more than double Netflix in total watch minutes.

surpass Google as the most popular site in the world.overtake YouTube in average watch time in the US.It took its horrible string of luck on the china and proceeded to: Yet, against all these odds, TikTok has emerged like a phoenix rises from the ashes. Suddenly, everyone was playing TikTok’s game, and it had lost its leading man. Instagram launched Reels, YouTube launched Shorts, and Snapchat launched Spotlight. Meanwhile, big tech was rolling in with the copycats. TikTok could not have endorsed a worse string of luck. Then, as soon as the road ahead was looking brighter for TikTok, its founder-CEO Zhing Yiming was removed from his post by the Chinese government. It was not until Trump lost the presidential election, the Biden administration came into power, and then suspended legal actions against TikTok that its fate in the US was even clear. Kevin Mayer, TikTok’s new, American CEO, abruptly departed after three months on the job. Then, the fate of TikTok was held in limbo for months, as a deal to sell its US operations to Oracle and Walmart was held up by Chinese regulators. Then president Donald Trump had signed two executive orders that sought to force TikTok to divest its US operations. Yet, as recently as two years ago, TikTok’s future in the US was not even certain.

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